Telenor partners with Azerion to offer games subscription service

Global mobile telecoms giant Telenor has partnered with Azerion to launch a subscription mobile gaming service in Norway – Telenor Spill.

Azerion provides content for the service and was selected by Telenor because of the quality and breadth of family-friendly games it has at hand. Among Azerion’s offerings are games from Disney, Sega and Atari. Telenor Spill is available for download from Google Play and the Apple AppStore.

This is the first gaming service to provide such a wide range of games, across all demographics, says Erol Erturk, Executive VP Games & Strategic Partnerships at Azerion. We’ve hand picked games for Telenor, making sure they are all family friendly, COPPA compliant and targeting Telenor’s audience groups.

74% of children play games for more than two hours a day on average, according to a Telenor survey ^[1]. Creating a safe environment for that gameplay was key for the new service.

We’ve launched Telenor Spill to make mobile gaming simple, safe and fun, says Ric Brown, Mobile Director at Telenor Norway. With this service, parents don’t have to worry about their kids running up huge bills with in-app purchases, downloading viruses or being exposed to inappropriate advertising.

Providing distinctive content for subscribers is vital for Telenor and adding games is an important part of that strategy. Almost three quarters of mobile phone users play games – the content is highly engaging and keeps them coming back to their devices.

Telenor’s mobile game app launches today in its home country of Norway. The service comes with a free two-month trial period, after which it costs NOK 79 a month. One subscription covers up to five people in a household. The service is expected to roll out globally in due course.